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:Knowledge Management| case 1|

November8
How Outback Steakhouse created a great place to work, have fun and make money (DeCottis, Sullivan, Hyatt, & Avery, 2004)
logo-outback

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This article clearly describes the milepost of one of the success restaurant, the Outback Steakhouse, Inc. It outlines lists of key factors which make Outback to success like quality employees, low employee turnover, starting with a detailed statement, using rigorous hiring standards, etc. The founders of Outback Steakhouse believe that people are the key element to meet the company’s commitment. The idea behind the company is enabling the founders to have autonomy in operation, to generate enough income to fund a comfortable lifestyle, and to have fun doing it. They believe that the rapid growth of their business is a result of a high-quality, trained staff being at Outback. They are committed to grow a values-driven company with high quality of product, service and customer experience.At the critical juncture, they recognize they need a more explicit understanding and statement about the Outback’s future and direction. After embarked visioneering with their strategic partner consulting firm, they realize that stakeholders need for a sense of place and to feel valued. Also, the cornerstone of Outback’s idea that a company is its people is the most important thing. The Outback theory of success stresses on staff training and regards high turnover rate as unacceptable. On the other hand, quality is also important so they obtain the best raw ingredients for the food served in the restaurants. Besides, they see the Outback culture as the means to attract, retain and energize their employees which makes them to feel Outback restaurant is ‘a great place to work’. The company has focused on earning the trust of employees, and through them, the trust of its customers.There are three primary avenues used by the company: education, integration and measurement. For education, one of the means called The Walkabout is executed. This is a meeting held ten times a year which is conducted by the founders, president, and other leaders of the company. During the meeting, all people share their experience with others and the restaurant leaders and managers are taught to develop a team which follows the Principles and Beliefs, a manifesto describes the culture that all Outback leaders are expected to create and maintain. Also, the training program includes sharing key ideas in ‘Alley Rallies’, which are preshift meetings to energize and focus employees.For integration, a rigorous employee selection process is developed for hiring the right people. Outback takes promotion seriously and has carefully charted a career path for individuals who desire to be a partner. It also develops numerous tools and processes to support the development and advancement of both hourly and management crew. For instance, the Regional Walkabouts, which are training meetings providing managers with opportunities to share their views and the Principles and Beliefs to other crew members. Another example is the online database Career Portfolio, which allows crew to keep track of their development experiences and identify areas where they need more improvement.For measurement, the company implements several measurement processes such as the Outback Experience Survey, accurate measures of turnover, etc. The survey helps the company to confirm the worth of implementing the Principles and Beliefs and the value of the quality hire by using the discipline of selection. As a result, it can be seen that the formula for Outback to success is hiring the right people and living the principles and beliefs. (DeCottis, Sullivan, Hyatt, & Avery, 2004). Again we see that quality employees are the key element for success.

sumber :

http://en.wikibooks.org/wiki/Knowledge_Management_Cases_in_Asia#Knowledge_Management of_a_Chinese_Dining_Corporation_in_Hong_Kong

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menurut saya, saya setuju dengan konsep yang diberikan Outback steak house dalam membangun perusahannya, merek berpendapat bahwa manusia adalah kunci utama dalam sebuah bisnis. tidak heran mereka menyiapkan banyak program untuk mengasah dan membantu para karyawan agar lebih maju. prinsip yang diambil jika karyawan tersebut bisa mencukupi kehidupannya sendiri, bahagia dan tercukupi maka pekerjaan akan bisa dilakukan dengan baik.

Dapat dilihat bahwa formula untuk mendapatkan kesuksesan adalah mempekerjakan orang yang tepat dan mempunyai keyakinan yang kuat. kualitas karyawan adalah elemen kunci untuk sukses.

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One Comment to

“:Knowledge Management| case 1|”

  1. On November 8th, 2009 at 11:58 am nard4reynard Says:

    check my blog please 🙂

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